Hammersmith Broadway

circa 1910

This photograph, taken around 1910, captures a vivid glimpse of Hammersmith Broadway at the dawn of the modern era. In the background, signage for the London Underground Electric Railway proudly advertises trains every 2 minutes on the Piccadilly line—an emblem of technological advancement in Edwardian London.

Bustling pedestrians in formal dress, early motorcars alongside horse-drawn carriages, and storefronts crowded with advertisements reveal a city in the midst of transformation. The scene pulses with the energy of a metropolis straddling two worlds: the fading charm of the 19th century and the fast-approaching pace of the 20th.

From painless dentistry to clearance sales of boots and shoes, every detail in this image tells a story of daily life, commerce, and the beginnings of mass transit culture.

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