Racers Dismantling Beer from a Truck
Beer Tour de France
Until the end of the 1960s, all Tour De France participants could drink any amount of alcohol during races. The reason was an acute problem with the races water supply - athletes had to drink from streams and fountains. But many of the participants, suffering from thirst, ran into bars and shops to drink a cold drink and take a bottle on the road. At that time, water was hardly bottled, unlike beer and wine. Beer sponsors left trucks with their products along the route so that athletes could quench their thirst.
In a photo, racers dismantle beer from a truck somewhere between Toulon and Montpellier, France, in July 1964.
Previously in Old Photos: Two and a half minutes before death, Ku Klux Klan racing drivers.
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Contributed by
OldPik
January 6, 2025
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